Close the Book on ‘Book It!’

March 2007 Close the Book on ‘Book It!’ By Alfie Kohn I once asked the late John Nicholls, an expert on motivation and achievement, for his assessment of Pizza Hut’s “Book It!” program, which uses fast food as a reward for reading.  Nicholls dryly observed that the most likely result would be “a lot of fat kids who don’t like … Read More